Mitsubishi Lancer Sportback in Nice Shot

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Mitsubishi is promoting the Lancer Sportback in Australia with ‘Nice Shot’, a VFX-laden television commercial directed by Graeme Burfoot. A young couple pack the boot of their car from their third floor balcony, throwing everything from a ball and frisbee through to the iconic Australian ‘esky’ (plastic ice box).

Boogie board thrown from 3rd floor in Mitsubishi Lancer TV commercial

The couple begin with the easy objects - a bouncing ball and a flying frisbee. More ambitious stunts are achieved with the help of a trampoline and a children’s slide.

Click on the image below to play the video in YouTube (HD)

Nice Shot was developed at Clemenger BBDO, Sydney, by executive creative director Richard Maddocks, copywriter Chris Pearce, art director Barry Baker and agency producers Jo Howlett and Bek Lawson.

Filming was shot by director Graeme Burfoot via Film Graphics Productions with producer Jude Lengel and executive editor Sue Schweikert.

Visual effects were developed at Fuel VFX, Sydney, by VFX supervisor Anders Thonell, Lead Flame artists Angus Wilson and Karen Fabling, VFX Producer Celia Nicholas.

Angus Wilson, Fuel’s 2D lead, observes, “After some careful discussion about how we were going to tackle this ad technically, Graeme decided to rehearse all the stunts with the real props to study their behaviour. This ensured the CGI elements rang true to the real action of boogey board or esky bouncing into a car boot. It also allowed us to test the water to see how much of the real prop footage we could use in the end commercial.”

This method seems to have paid off, resulting in a series of seamless transitions from real props to CGI elements that manage to capture the realistic and spontaneous ‘in camera’ feel.

Music is Polka by Brisbane indie band Yves Klein Blue.

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This entry was posted by Duncan on Wednesday, November 19th, 2008 at 11:21 am and is filed under Inspiration, TV Ads. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.