Mitsubishi follows up the introduction of the FQ badge on the Lancer (F’ing Quick) with a television commercial full of sexual inuendo, filmed in New Zealand.
A male driver is flummoxed when his son asks him where he came from. What follows is a celebration of the facts of life in visual imagery as the car weaves its way through tunnels and so on. The spot’s atmosphere is enhanced by Dean Martin’s version of the Birds and the Bees. Finally the boy tells his dad, “That’s so cool Dad, cause Jimmy Johnson only comes from Scotland”.
Click on the image below to play the video in YouTube
The Facts of Life ad was developed at Clemenger BBDO, Wellington, by executive creative director Philip Andrew, creative director Mark Harricks, art director Martin Hermans, copywriter Hugh Walsh and agency producer Marty Gray.
Filming was shot by Chris Dudman via Robbers Dog.