Mir Wool Pink and Yellow

Mir’s wool detergent in France has been promoted through a celebration of woollen garments. Woollen tops have been turned into complete body garments. Just the thing for a winter in Paris. “Rediscover the softness of wool”.

MIR Pink Wool print ad

MIR Yellow Wool print ad


The Mir Wool Pink and Yellow campaign was developed at TBWA\Paris by executive creative director Erik Vervroegen, copywriter Pierre-Louis Messager, art director Ingrid Varetz, art buyer Barbara Chevalier, account supervisor Francois Michel and Nelly Manoukian, and photographer Vincent Fournier .

The campaign won a Bronze Press Lion at Cannes International Advertising Festival 2008.