Mir’s wool detergent in France has been promoted through a celebration of woollen garments. Woollen tops have been turned into complete body garments. Just the thing for a winter in Paris. “Rediscover the softness of wool”.
The Pink and Yellow campaign was developed at TBWA\Paris by executive creative director Erik Vervroegen, copywriter Pierre-Louis Messager, art director Ingrid Varetz, art buyer Barbara Chevalier, account supervisor Francois Michel and Nelly Manoukian, and photographer Vincent Fournier .
The campaign won a Bronze Press Lion at Cannes International Advertising Festival 2008.