Mercedes rolls off the back of a truck

Mercedes Benz is presented as the vehicle of class in this television advertisement from Australia. An old farmer on his tractor is stunned to witness the delivery of a brand new Mercedes E 280 Sport Edition.

Mercedes car truck

For a limited time, the E 280 Sport Edition comes with over $11,000 worth of extras. It’s priced as though it rolled gracefully off the back of a truck.

Click on the image below to play the video in YouTube


The Back of A Truck Deal was developed at Clemenger BBDO Melbourne by creative directors Cameron Hoelter and Emma Hill, copywriter Paul Reardon, art director Gus Johnston, account managers Tom Ward and Matilda Hobba, strategy planner Mike Hyde. Media was planned at DaVinci.

Filming was shot by director Patrick Hughes via Radical Media with producer Sam Mead.

Post-Production was done at Digital Pictures.