Mercedes Benz Netherlands brings us another breast cancer awareness print advertisement with a crash test theme, this time with a real woman. See the earlier one here. The Mercedes ad in the annual Pink magazine encourages women to register for a mammogram, rather than relying solely on self testing for breast cancer.
“Only trust a specialist’s advice for a reliable mammogram. Mercedes Benz, sponsors of the Dutch Breast Cancer Foundation“.
Credits
The crash test ad was developed at FHV BBDO Amsterdam, by creative director/copywriter Mark Muller, art director Joris van Elk, photographer
Jaap Vliegenthart, with retouching done at Souverein.
(Average: 4.50 out of 5)
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