Mercedes Crash Test for Breast Cancer

Mercedes Benz Netherlands brings us another breast cancer awareness print advertisement with a crash test theme, this time with a real woman. See the earlier one here. The Mercedes ad in the annual Pink magazine encourages women to register for a mammogram, rather than relying solely on self testing for breast cancer.

“Only trust a specialist’s advice for a reliable mammogram. Mercedes Benz, sponsors of the Dutch Breast Cancer Foundation“.

Credits

The crash test ad was developed at FHV BBDO Amsterdam
by creative director/copywriter Mark Muller, art director Joris van Elk, photographer
Jaap Vliegenthart, with retouching done at Souverein.

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Location (Netherlands).

This entry was posted on Tuesday, October 7th, 2008 at 5:09 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.