Mercedes beauty is nothing without brains

A blonde joke from Mercedes Benz, set in the local library. A woman greets a librarian and proceeds to order French fries, a burger and a milkshake. The ad is full of stereotypes – the loud American dumb blonde and the polite, patient librarian woman with curly hair. And the intelligent engineers behind the German Mercedes. “Beauty is nothing without brains. Mercedes Benz E-Klasse”

Beauty in the Library


The Mercedes Beauty is Nothing Without Brains ad was developed at Scholz & Friends, Berlin, by creative director Timm Weber and art director Sebastian Kaufmann.