Mentos Teens A Puberty Thing
Coloured Mentos Teens have been given a promotion in teenage circles with this campaign from Brazil. The blue, green and yellow sweets appear as zits on the faces of teenagers. “It’s a puberty thing.” There’s a degree of risk here, being associated with teenage culture or being associated with acne.
The Mentos Teens campaign was developed at NeogamaBBH, Sao Paulo, Brazil, by executive creative director Alexandre Gama, creative directors Márcio Ribas, Wilson Mateos, art director Vico Benevides, copywriter Isabella Paulelli, illustrator Tiago Hoisel and retoucher Roberto Jun.