Electronic Arts promoted Medal of Honor with a press and outdoor advertising campaign in which soldiers connect with their loved ones, before and after combat. The first-person shooter games set in World War II, place the players as United States soldiers. Tags at the bottom of the advertisement include the words, “Real as Life”.
Credits
The Real as Life campaign was developed at Fortune Promoseven, Doha, Qatar, by creative director Fadi Yaish, copywriter/art director Kalpesh Patankar, account supervisor Charbel Mezher, photographer Jeremy Wong at Nemesis Pictures with illustration done at Mirage Works.
The campaign won the Dubai Lynx 2008 Print Grand Prix, gold awards in the Dubai Lynx Outdoor Gold, Cannes Outdoor and Press Lions.
(Average: 4.60 out of 5)
Loading ...
dominic on Dannon Oikos: The Best Yogurt Tease: 
Peter on Rugby World in Union: 
Amber on 5 Seeds Not As Sweet As You Think: 
Emery on Bridgestone Performance Balls and Puck: 
Tio on Target Every Colour You Can Dream Of: 
Daniel Rogers on Dannon Oikos: The Best Yogurt Tease: 
Jesus_Marley on Dannon Oikos: The Best Yogurt Tease: 
Nick Dean on Dannon Oikos: The Best Yogurt Tease: 