The Inspiration Room

Medal of Honor Real as Life

Electronic Arts promoted Medal of Honor with a press and outdoor advertising campaign in which soldiers connect with their loved ones, before and after combat. The first-person shooter games set in World War II, place the players as United States soldiers. Tags at the bottom of the advertisement include the words, “Real as Life”.

Credits

The Real as Life campaign was developed at Fortune Promoseven, Doha, Qatar, by creative director Fadi Yaish, copywriter/art director Kalpesh Patankar, account supervisor Charbel Mezher, photographers Jeremy Wong, Nemesis Pictures with illustration done at Mirage Works.

The campaign won the Dubai Lynx 2008 Print Grand Prix, gold awards in the Dubai Lynx Outdoor Gold, Cannes Outdoor and Press Lions.

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Location (Qatar).

This entry was posted on Thursday, July 31st, 2008 at 7:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Electronic Arts, Promoseven

Posted in Inspiration, Print Press Posters Billboards

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