The Inspiration Room

McDonalds Reflection in Australia

McDonald’s in Australia have an outdoor advertising campaign with a difference. Adshel roadside posters have been designed to promote the growing number of restaurants that are open all night. During the day, the reversed text and yellow curve are a curious sight. But after dark, the back-lit poster is reflected in the glass of the bus stop shelter, revealing the complete logo and the message, “Open all night”.

Credits

The McDonalds Adshel Reflection ad was developed at DDB Sydney by executive creative director Matt Eastwood, copywriter Alex Stainton and art director Jakub Szymanski.

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This entry was posted on Thursday, June 26th, 2008 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Sydney, McDonalds

Posted in Inspiration, Print Press Posters Billboards

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