McDonald’s New Zealand promoted 24/7 Drive Thru services with a poster featuring a pair of headlights. The familiar McDonald’s Golden Arches logo is formed in the reflection seen on the wet road.
The Reflection ad was developed at DDB Auckland, New Zealand by executive creative director Toby Talbot, creative group head Paul Hankinson, creatives Emmanuel Bougneres, Joe Hawkins. Photographer was Fraser Clements. Retouching was done at The Lounge.
(New Zealand) 
(Average: 5.00 out of 5)
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hello sir,
super idea…nice work