The Inspiration Room

McDonalds Drive Thru Reflection

McDonald’s New Zealand promoted 24/7 Drive Thru services with a poster featuring a pair of headlights. The familiar McDonald’s Golden Arches logo is formed in the reflection seen on the wet road.

Credits

The Reflection ad was developed at DDB Auckland, New Zealand by executive creative director Toby Talbot, creative group head Paul Hankinson, creatives Emmanuel Bougneres, Joe Hawkins. Photographer was Fraser Clements. Retouching was done at The Lounge.

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This entry was posted on Wednesday, June 18th, 2008 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB Auckland, Fraser Clements, McDonalds, The Lounge

Posted in Inspiration, Print Press Posters Billboards

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1. Down Under Shortlisted at Cannes 2008 says:

   June 23, 2008 at 11:13 am

   [...] Death by Cab, The Killers, Death Before Disco – DDB Sydney Coastguard NZ – Wharf – DDB NZ, Auckland McDonald’s Australia – Night Reflection – DDB Sydney Amnesty International Freedom Week – Luke, Pete – Publicis Mojo, Auckland Office of [...]

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