McDonalds 24hr Drive Thru

McDonald’s Family Restaurant in New Zealand is promoting the 24hr Drive Thru with a poster using a car’s headlights to present the Golden Arches, formed in the reflection seen on the wet road.

McDonalds Drive Thru poster


Credits

The 24Hr Drive Thru ad was developed at DDB New Zealand, Auckland, by executive creative director Toby Talbot, creative group head Paul Hankinson, creatives Emmanuel Bougneres and Joe Hawkins, photographer Fraser Clements, with retouching done at The Lounge.