M&C Saatchi London have entered into the spirit of Boxing Day with a charity-focused Christmas promotion. Boxing Day, December 26th, a public holiday in the United Kingdom, is based on the tradition of giving gifts to the less fortunate members of society.
Staff at M&C Saatchi London this year filled 400 boxes to be given to the UK charity Action for Children and delivered in time for Christmas.
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The M&C Saatchi team included creatives Nick O’Brien and Paloma Reed and agency producer Charlie MacPearson.