Max Walker Getting of Wisdom for APIA Insurance

APIA Insurance has released Diamond, its first TV ad in the Getting of Wisdom series, featuring former AFL player and Australian cricket legend Max Walker.

The campaign revolves around the idea of learning from life experience with each commercial featuring Max re-telling stories of incidents that happened to him during his time as an international cricketer. Ashley Mallett, another former international test cricket player, also makes a cameo appearance in the commercial as Max’s mate in South Africa.

Diamond

Click on the image below to play the video in YouTube

Torana

Click on the image below to play the video in YouTube

Credits

The Getting of Wisdom campaign was developed at CHE, Melbourne, by Jason Ross and Richard Ralphsmith and agency producer Roz Ruwhiu.

Filming was directed by Dogboy via The Pound with producer Fiona McGregor. See Diamond online in quicktime at The Pound.

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This entry was posted on Friday, March 7th, 2008 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.