Max Walker Getting of Wisdom for APIA Insurance

APIA Insurance has released Diamond, its first TV ad in the Getting of Wisdom series, featuring former AFL player and Australian cricket legend Max Walker. The campaign revolves around the idea of learning from life experience with each commercial featuring Max re-telling stories of incidents that happened to him during his time as an international cricketer. Ashley Mallett, another former international test cricket player, also makes a cameo appearance in the commercial as Max’s mate in South Africa.

Max Walker in South Africa

We’ve included here “Diamond” and “Torana”


The Getting of Wisdom campaign was developed at CHE, Melbourne, by Jason Ross and Richard Ralphsmith and agency producer Roz Ruwhiu.

Filming was directed by Dogboy via The Pound with producer Fiona McGregor.