MAX Channel where music lives

XYZ Networks recently enlisted the help of a series of animated characters to promote the Australian music television channel, MAX Channel. An animated character wanders around the city, interacting with other characters, hearts and music notes, all to the soundtrack of Cole Porter’s song, “You do something to me”.

Where the Music Lives

Often defining moments in our lives are connected with a music track. Max is the music connection to those times. Hence, where music lives. The concept was to see emotional moments that trigger music notes to fall from the sky. The music notes then turn into hearts and are placed on the chest of the hero character.

Click on the image below to play the video in YouTube (HD)


The “Where Music Lives” concept was developed at XYZ Networks by creative director Scott Walker and head of on air Megan Brown.

Filming was shot by Ben West via Sydney Film Company with director of photography Nicola Daley, producer Nicole Crozier and editor Danny Tait (The Tait Gallery).

The Max Music TV spot was rendered at Blah Media by Geoff Valent and Ben Malter using 3d Studio Max and Vray.

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Location Australia Australia

7 Responses to MAX Channel where music lives

  1. sah says:

    whats the name of the song in this ad???
    the max ,where music lives ad

  2. rafa says:

    You do something to me, by Cole porter, dont know who’s singing

  3. ken Francis says:

    It’s a guess, but i’m pretty sure the singer is Elana Stone … she lives in Sydney and is currently promoing her latest CD.

  4. cybertron78 says:

    Keep your eyes open for the second Max Music tvc with our beloved characters on January 25th 2009, created by Ben West, Geoff Valent and Ben Malter

  5. cybertron78 says:

    “Max Summer” is the name of the new spot

  6. sophia says:

    It’s a guess, but i’m pretty sure the singer is Elana Stone


  7. Ant says:

    Stop playing the same songs ever Friday and Saturday night

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