XYZ Networks recently enlisted the help of a series of animated characters to promote the Australian music television channel, MAX Channel. An animated character wanders around the city, interacting with other characters, hearts and music notes, all to the soundtrack of Cole Porter’s song, “You do something to me”.
Often defining moments in our lives are connected with a music track. Max is the music connection to those times. Hence, where music lives. The concept was to see emotional moments that trigger music notes to fall from the sky. The music notes then turn into hearts and are placed on the chest of the hero character.
Click on the image below to play the video in YouTube (HD)
The “Where Music Lives” concept was developed at XYZ Networks by creative director Scott Walker and head of on air Megan Brown.
The Max Music TV spot was rendered at Blah Media by Geoff Valent and Ben Malter using 3d Studio Max and Vray.