The Inspiration Room

Mattel Matchbox Young Drivers

Mattel Matchbox collectable cars are promoted in this award winning print advertising campaign featuring young drivers in the Cadillac Fleetwood, Ford Mustang and Cadillac Eldorado. Click on the images below to see larger copies designed for outdoor advertising.

Credits

The Young Drivers campaign was developed at Ogilvy & Mather Frankfurt, Frankfurt, by executive creative director Stephen Vogel, creative director Christian Mommertz, art directors art director/copywriter Stefan Lenz, art director Marco Weber, and photographer Kajetan Kandler.

The series won gold silver and bronze awards at the 2008 Clio Awards, and a Gold Lion (Point of Purchase – Large Scale) and Silver Lion at Cannes International Advertising Festival 2008.

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Location (Germany).

This entry was posted on Tuesday, May 20th, 2008 at 9:24 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Cadillac, Ford, Kajetan Kandler, Mattel, Ogilvy & Mather Frankfurt

Posted in Inspiration, Print Press Posters Billboards

4 Responses to Mattel Matchbox Young Drivers

1. JC says:

   July 3, 2008 at 7:23 am

   Matchbox still has to be the number one toy for little boys and have always been priced so that parents can treat their children with a new toy for very little

   Reply

Trackbacks/Pingbacks

1. Outdoor Lions at Cannes 2008 » Online Print Found and Reviewed at Duncan’s TV says:

   June 25, 2008 at 4:46 pm

   [...] Mattel Germany Matchbox Cars, Mustang, El Dorado, Fleetwood, Ogilvy Frankfurt [...]

   Reply
2. Cannes Press Lions Winners 2008 | The Inspiration Room Daily says:

   October 25, 2008 at 12:01 pm

   [...] Mattel Germany Matchbox – Mustang, El Dorado, Fleetwood – Ogilvy Frankfurt [...]

   Reply
3. Matchbox’s controversial "Young Warriors" campaign | chavansoft says:

   July 21, 2009 at 8:10 am

   [...] Dave Gilson suggests that the campaign is the sequel to last year’s award-winning Young Drivers campaign for Matchbox by Ogilvy & Mather [...]

   Reply