Mattel Matchbox Young Drivers

Mattel Matchbox collectable cars are promoted in this award winning print advertising campaign featuring young drivers in the Cadillac Fleetwood, Ford Mustang and Cadillac Eldorado. Click on the images below to see larger copies designed for outdoor advertising.

Young driver in Mattel Matchbox Fleetwood

Young driver in Mattel Matchbox Mustang

Young driver in Mattel Matchbox Eldorado


The Young Drivers campaign was developed at Ogilvy & Mather Frankfurt, Frankfurt, by executive creative director Stephen Vogel, creative director Christian Mommertz, art directors art director/copywriter Stefan Lenz, art director Marco Weber, and photographer Kajetan Kandler.

The series won gold silver and bronze awards at the 2008 Clio Awards, and a Gold Lion (Point of Purchase – Large Scale) and Silver Lion at Cannes International Advertising Festival 2008.

  • JC

    Matchbox still has to be the number one toy for little boys and have always been priced so that parents can treat their children with a new toy for very little