New Zealand photographer Mat Blamires, known for his award-winning series, Crash Beds, (Gold at Cannes) has another noteworthy series of photographs promoting Animal Planet. The set of three was used in direct mail, magazine, newspaper and online promotions for Discovery Communications NY for their Animal Planet Channel. The campaign shows that there’s drama, love and sport on the television channel and web site, www.animalplanet.com.
There’s Love on Animal Planet
There’s Drama on Animal Planet
There’s Sport on Animal Planet
The Animal Planet series was developed by art director Mark D’Arcy, photographer Mat Blamires and retouching studio The Lounge.