Mat Blamires on Animal Planet

New Zealand photographer Mat Blamires, known for his award-winning series, Crash Beds, (Gold at Cannes) has another noteworthy series of photographs promoting Animal Planet. The set of three was used in direct mail, magazine, newspaper and online promotions for Discovery Communications NY for their Animal Planet Channel. The campaign shows that there’s drama, love and sport on the television channel and web site,

Love on Animal Planet by Mat Blamires

There’s Love on Animal Planet

Drama on Animal Planet by Mat Blamires

There’s Drama on Animal Planet

Sport on Animal Planet by Mat Blamires

There’s Sport on Animal Planet

Mat is represented in Australasia and Asia by The Collective Force. He worked with OptNZ production to set up the scenarios shown in the images above.

Matt, online at MySpace and at his own website,, has recently had is work accepted for inclusion at The Inspiration Room creativity archive. See his portfolio here.


The Animal Planet series was developed by art director Mark D’Arcy, photographer Mat Blamires and retouching studio The Lounge.

Filed under: Animal Planet, Print

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