The Mars Bar is presented as the source of fantastic creative energy in this light hearted TV ad from Australia. Two men are shown walking through the streets chewing on Mars Bars. Wherever they go they’re surrounded by a huge variety of animated alien activity.
As soon as these guys bite into their Mars Bars, the ground shakes, the sparks fly and a collage of animated characters fills their environment. Fantasy reigns, with everything from miniature helicopters and guitars to spacemen with exploding rockets. Click on the image below to play the video in YouTube
The Mars Your Day ad was developed at CumminsNitro, Melbourne, by executive creative director Sean Cummins, creative director/copywriter James Procter, art director Tian Murphy, agency producer Jill Wheeler.
Post production was done at Animal Logic.