Marmite Snacks are being promoted in the UK in a series of print advertisements that can be taken either of two ways. Five images provide the option of a consumer either enjoying Marmite snacks, or disposing of them. Marmite Cheddar Bites, Rice Cakes, and Breadsticks. You’ll either love them, or you’ll hate them.
The Snacks campaign was developed at DDB London by executive creative director Jeremy Craigen, head of art Grant Parker, copywriters/art directors Graeme Hall and Noah Regan, illustrator Al Murphy and photographer Andy Grimshaw.