MAPA Protective Gloves for Sensitive Hands
MAPA Spontex, producers of high quality chemical gloves based in France, commissioned a series of humorous print advertisements highlighting the benefits of gloves for sensitive hands. The text on each: “Mapa protective gloves. Because hands are sensitive.” The first four here were awarded a Gold Lion at Cannes International Advertising Festival in 2006. The last three were shortlisted in 2007.
Bad Hair Day
A story of friendship, honesty and hair.
I’ve been to Elton’s Hair Salon. I feel so much better now. What do you think?
Well it looks a tad funny…
The Bill Please
Sometimes a man has to take a stand.
If you don’t like me anymore we should end it now
The Stallion.
In an unexpected turn of events feelings are hurt.
Caramba you make me hot! Guess how old I am…
Dunno. forty five… ish?
At least I’m not a fat pig.
The Issue
Conflict in the work related arena
Peter you’re doing a fantastic job. We’re very happy with you. My only criticism is that sometimes you’re a bit too impatient.
It’s because I’m black ‘innit.
Birdy Num Num
If you love something let it go.
Farewell, my little bird friend.
Just a little prick
The tale of a timid little man.
Doctor Doctor
A fly with one wing torn out, an innocent flower that has lost its petals, a hamster that died of starvation. What unresolved issues do you still have from your childhood?
Credits
The MPA Protective Gloves campaign was developed at TBWA Paris, Boulogne-Billancourt, by creative Director Erik Vervroegen, art directors Jonathan Santana, Joakim Reveman, Bjoern Ruehmann, copywriter Xander Smith, and photographer Sven Glage, Hamburg.
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Posted in Inspiration, Print Press Posters Billboards
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