MAPA Protective Gloves for Sensitive Hands

MAPA Spontex, producers of high quality chemical gloves based in France, commissioned a series of humorous print advertisements highlighting the benefits of gloves for sensitive hands. The text on each: “Mapa protective gloves. Because hands are sensitive.” The first four here were awarded a Gold Lion at Cannes International Advertising Festival in 2006. The last three were shortlisted in 2007.

Bad Hair Day Mapa Gloves print advertisement

Bad Hair Day

A story of friendship, honesty and hair. “I’ve been to Elton’s Hair Salon. I feel so much better now. What do you think?
Well it looks a tad funny…”

The Bill Please

Sometimes a man has to take a stand. “If you don’t like me anymore we should end it now”

Bad Hair Day Mapa Gloves print advertisement

The Stallion.

In an unexpected turn of events feelings are hurt. “Caramba you make me hot! Guess how old I am…” “Dunno. forty five… ish?” “At least I’m not a fat pig.”

The Stallion Mapa Gloves print advertisement

The Issue

Conflict in the work related arena. “Peter you’re doing a fantastic job. We’re very happy with you. My only criticism is that sometimes you’re a bit too impatient”. “It’s because I’m black ‘innit.”

The Issue Mapa Gloves print advertisement

Birdy Num Num

If you love something let it go. “Farewell, my little bird friend.”

Doctor Doctor Mapa Gloves print advertisement

Just a little prick

The tale of a timid little man.

Little Prick Mapa Gloves print advertisement

Doctor Doctor

A fly with one wing torn out, an innocent flower that has lost its petals, a hamster that died of starvation. What unresolved issues do you still have from your childhood?

Doctor Doctor Mapa Gloves print advertisement


The MPA Protective Gloves campaign was developed at TBWA Paris, Boulogne-Billancourt, by creative Director Erik Vervroegen, art directors Jonathan Santana, Joakim Reveman, Bjoern Ruehmann, copywriter Xander Smith, and photographer Sven Glage, Hamburg.