Man Cans hold Solo

Solo, the lemon flavoured pub squash drink launched by Cadbury Schweppes for the Australian market, had its stereotpyical assocation with masculinity in the Man Cans campaign.

Solo Drinker with shark

Viewers were introduced to the Man Cans concept in a range of 15 second teasers. It wasn’t until the introduction of a longer TV ad that consumers were put in the picture. The way to deal with feminization is to get involved in masculine activity and drink Solo, the drink for man kind. The campaign is online at Click on the image below to play the video.


The Man Cans campaign was developed at The Furnace, Sydney, by creative director Rob Martin Murphy, copywriter Sean Birk, art director Chad Mackenzie, and agency producer John Lamble.

Filming was shot by director Paul Middleditch via Plaza Films, Sydney, with director of photography Steve Arnold and producer Peter Masterton.

Editor was Peter Whitmore at The Editors. Colorist was Ben Engleton at Bean Colour. Online compilation was done at Frame Set and Match.

Sound was designed at Take 2 Studios. Music was composed by Ramesh Sathiah at Song Zu.

Solo Drinker