IFAW has launched an integrated campaign in Australia, Project 551, aimed at mobilising the Australian public in lobbying Japan to stop harvesting whales. Members of the public are being invited to take a photograph of themselves making a whale tail with their hands. Photographs are being edited together to make television commercials and a book which will be presented to Prime Minister Kevin Rudd.
The name 551 is based on the fact that last season the Government of Japan killed 551 whales in the Southern Ocean Whale Sanctuary.
Click on the image below to play the video in YouTube (HD)
The Make a Whale Tail campaign was developed at Republic of Everyone, an agency working with green, ethical and sustainability-focused organisations.
Photographers for the initial advertisement include Toby Burrows, Cris Cordeiro, Anthony Geernaert, Gary Gross, Sullivan Chedanne, Joshua Morris, Bec Griggs, AJ Moller, Luc Remond, Adrian Lander and Greta Costello. The photographs were edited together at Dreamcapture Films.
The web site is being developed by Red Ant and Republic Of Everyone.
Music is The Mischief Song by Sydney band the Mischief.