Mailplus Mattress Delivery Right on Time

Australian courier company Mailplus is highlighting the reliability and efficiency of their pick up and delivery service with Mattress, a TV ad in which a mattress is delivered right on time for a falling sky diver. The tagline: ‘Right place. Right time. Every time’.

Mattress delivered in Mailplus TV commercial

Mailplus, directed by Stephen Giderson and Chris Burgess, is carving out a niche in the Australian transport market. To help potential customers connect with the new brand, DDB Sydney worked on the accuracy and reliability of their service. This skydiving scenario poses a scenario in which anything other than perfect precision would have fatal consequences. Perhaps, though, the skydiver would have been wise to allow for a wider time period to cover his own variables.

Click on the image below to play the video in YouTube (HD)

Credits

The Mailplus Delivery campaign was developed at DDB Sydney by executive creative director Matt Eastwood, copywriter Jatinder Sandhu, art director Simon Johnson, copywriter Charlie Cook and agency producer Claire Seffrin.

Filming was shot by director Nick Robertson via Plaza Films.

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Location (Australia).

This entry was posted on Sunday, June 1st, 2008 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.