Australian courier company Mailplus is highlighting the reliability and efficiency of their pick up and delivery service with Mattress, a TV ad in which a mattress is delivered right on time for a falling sky diver. The tagline: ‘Right place. Right time. Every time’.
Mailplus, directed by Stephen Giderson and Chris Burgess, is carving out a niche in the Australian transport market. To help potential customers connect with the new brand, DDB Sydney worked on the accuracy and reliability of their service. This skydiving scenario poses a setting in which anything other than perfect precision would have fatal consequences. Perhaps, though, the skydiver would have been wise to allow for a wider time period to cover his own variables.
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The Mailplus Delivery campaign was developed at DDB Sydney by executive creative director Matt Eastwood, copywriter Jatinder Sandhu, art director Simon Johnson, copywriter Charlie Cook and agency producer Claire Seffrin.
Filming was shot by director Nick Robertson via Plaza Films with producer Kim Kirby.
Editor was Danny Tait at Tait Gallery.