Luxor Needle in the Hay
The Luxor Gloliter pen’s highlighting capacity is highlighted in this print advertisement from India. Highlighting in yellow makes it easy to find the needle in the middle of the thousands of hay words.
The Luxor Needle ad was developed at Leo Burnett, New Delhi, by executive creative directors K.V. Shridhar and Sainath Saraban, copywriter/art director/typographer Dalip Singh and copywriter Angud.