Luxor Needle in the Hay

The Luxor Gloliter pen’s highlighting capacity is highlighted in this print advertisement from India. Highlighting in yellow makes it easy to find the needle in the middle of the thousands of hay words.

Luxor Needle in the Haystack


The Luxor Needle ad was developed at Leo Burnett, New Delhi, by executive creative directors K.V. Shridhar and Sainath Saraban, copywriter/art director/typographer Dalip Singh and copywriter Angud.

Filed under: Luxor, Print

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