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Luxor highlights historical figures

Luxor Writing Instruments Pvt. Ltd. in India has used historical figures to illustrate the effectiveness of its highlighting pens. Che Guevara, Adolf Hitler and Charlie Chaplin appear behind the print on newspapers, highlighted in green, red and blue.

Credits

The Luxor newspaper campaign was developed at Leo Burnett India, Mumbai, by creative director/art director Santosh Padhi, creative director K.V. Sridhar, copywriter Russell Barrett, account managers Ravpreet Ganesh and Mona Mehra, and artist Kunal Mhabadi.

The campaign won silver awards at the International ANDY Awards in 2007 for graphic design and and personal products.

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This entry was posted on Thursday, May 8th, 2008 at 10:49 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Adolf Hitler, Charlie Chaplin, Che Guevara, India, Leo Burnett, Leo Burnett India

Posted in Inspiration, Print Press Posters Billboards

3 Responses to Luxor highlights historical figures

1. JC says:

   July 3, 2008 at 6:26 am

   Wow someone got bored in class, maybe they should switch majors and go to an art school

   Reply

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1. Cannes Press Lions Winners 2008 » Online Print Found and Reviewed at Duncan’s TV says:

   June 20, 2008 at 10:37 pm

   [...] Luxor Highlighting Pens – Che, Charlie, Hitler – Leo Burnett, Mumbai [...]

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