The Inspiration Room

Lux Soap for Power of Beauty

The Power of Beauty is demonstrated in this print campaign for Lux Soap from Australia. In this award-winning press advertisement a police officer appears as a young child, disarming fear. Other ads in the series are Bouncer and CEO. The Cop ad won bronze at Cannes International Advertising Festival.

Credits

The Lux Power of Beauty campaign was developed at JWT Sydney, Australia, by executive creative director Jay Benjamin and Andy Dilallo, copywriters/art directors Tom Hazledine and Paul Spelman, with photographer Sean Izzard, typographer/designer Jeffrey Oley. Retouching was done at Pro Colour Singapore.

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This entry was posted on Monday, June 23rd, 2008 at 10:11 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: JWT Sydney, Procolor, Sean Izzard

Posted in Inspiration, Print Press Posters Billboards

2 Responses to Lux Soap for Power of Beauty

1. JC says:

   July 3, 2008 at 7:33 am

   I think this shows how juvenile men can be in the presence of a beautiful woman. Thanks Lux

   Reply

Trackbacks/Pingbacks

1. Down Under Shortlisted at Cannes 2008 says:

   June 23, 2008 at 10:50 am

   [...] Saatchi NZ, Auckland Henkel Australia – Loctite Super Glue – Soldier, Skater, Wrestler – DDB Sydney Lux Soap – Cop – JWT Sydney Herringbone – Bulgarians, Measurement, Make Love to You – M&C Saatchi, Sydney [...]

   Reply