Luciano Carvari Earth

Luciano Cavari‘s fashion shoe catalogue “Flora Amore” in Ukraine this year included “Earth”, an award-winning print advertisement in which a naked woman is held in the arms of the dark earth.

Luciano Carvari Earth print advertisement

The Shoot

Watch behind the scenes for the Earth shoot: the sequins, the fashioning of the arms…

Click on the image below to play the video in YouTube (HD)


The Flora Amore catalogue was developed at Kinograf, Kiev, by creative director Lilya Lylyk, copywriters Kostya Chernykh, Dmitry Marusov and A. Kravtsov, art director Vitaly Kokoshko, and photographer Yuriy Balan.

“Earth” won a bronze at the Epica Awards 2008, for advertising photography.

Filed under: Print