Louis Vuitton in Climate Project Journeys
Louis Vuitton, the French luxury fashion and leather goods brand and company, has launched a new advertising campaign connecting the concept of Journey, support of The Climate Project with photographs of Sean Connery, Keith Richards, Sofia Coppola and Francis Ford Coppola, taken by photographer Annie Leibovitz. The Climate Project (TCP), founded by Al Gore in 2006, is an organization dedicated to calling attention to what it believes are global problems associated with climate change, providing seminars, training and educational presentations worldwide.
There are journeys that turn into legends. Bahamas Islands. 10:07.
Some journeys cannot be put into words. New York. 3 a.m. Blues in C.
Inside every story, there is a beautiful journey. Early evening. Buenos Aires. Argentina.
The Climate Project campaign was developed at Ogilvy and Mather, Paris, France, creative director/art director Christian Reuilly, copywriter Edgard Montjean, art buyer Laurence Nahmias, account director Laurent Janneau, group account director Samuel Giblin, and photographer Annie Leibovitz. The campaign won a Gold at the Epica Awards 2008.