Lotto Rainbow in Vancouver
Canada’s national lottery, the Super 7, run by the Interprovincial Lottery Corporation, ran with a $27 million jackpot in May 2008. The prize was promoted by the BC Lottery Corporation in Vancouver with an artificial rainbow, projecting high-powered lights and colored gels into the sky above this billboard. Despite the marketing campaign in British Columbia, the pot at the end of the rainbow went to Toronto couple Doug and Liz Kinsman.
The Rainbow was developed at TBWA\Vancouver, Canada, by creative director Paul Little, copywriter Dan Nelken, art director John Williamson, with production by Julian Davis.