Lotto Old Flame Veteran in France

New Zealand Lotteries appealed to the sought after freedom of senior Kiwis in ‘Old Flame’, a TV ad in which a World War II veteran travels back to Europe to find his old flame. The ad has been included in the 100 top spots in the One Show. A veteran of World II leaves his mates behind at the pub in New Zealand and travels to France to find the woman who saved him in the heat of a street battle. He turns up at her door with his diary and a bunch of red roses. But is she still the same woman?

Veteran with roses and diary in Lotto Old Flame commercial


Click on the image below to play the video in YouTube

Credits

Old Flame was developed at DDB New Zealand, by creative director Toby Talbot, art director Regan Grafton, copywriter Bridget Short, agency producer Vicky Rhedy.

Filming was shot in Argentina by director Adam Stevens via Robber’s Dog with producer Mark Foster.

Music is La Vie En Rose, sung by Edith Piaf, sung here in English.

Lyrics for La Vie En Rose

Hold me close and hold me fast
The magic spell you cast
This is LA VIE EN ROSE
When you kiss me heaven sighs
And tho’ I close my eyes
I see LA VIE EN ROSE
When you press me to your heart
I’m in a world apart,
A world where roses bloom,
And when you speak Angels sing from above
Ev’ryday words seem to turn into love songs

Give your heart and soul to me
And life will always be LA VIE EN ROSE

I thought that love was just a word
They sang about in songs I heard
It took your kisses to reveal
That I was wrong and love is real

Hold me close and hold me fast
The magic spell you cast
This is LA VIE EN ROSE
When you kiss me heaven sighs
And tho’ I close my eyes
I see LA VIE EN ROSE
When you press me to your heart
I’m in a world apart,
A world where roses bloom,
And when you speak Angels sing from above
Ev’ryday words seem to turn into love songs

Give your heart and soul to me
And life will always be LA VIE EN ROSE