The Inspiration Room

Lotto Classic Car Restoration

NZ Lotteries Commission took the “What Would You Do?” promotion into popular usage in New Zealand with “Classic Car”, a TV ad featuring a father and son with different perspectives on car restoration. Years of careful work on a Jaguar come to an expected end when the son wins the Lotto.

Click on the image below to play the video in YouTube

Credits

Classic Car was developed at DDB New Zealand, by creative director Toby Talbot, art director Reagan Grafton, copywriter Bridget Short, agency producer Vicky Rhedy.

Filming in Te Atatu North, Auckland, was shot by director Adam Stevens via Robber’s Dog with producer Mark Foster.

The ad was named Best Ad (by public vote) at the Fair Go Ad Awards in September 2007 and was short listed at Cannes 2008.

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This entry was posted on Sunday, June 22nd, 2008 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Adam Stevens, DDB, DDB Auckland, Lotto, Robber's Dog

Posted in Inspiration, TV Ads Cinema and Online Videos

3 Responses to Lotto Classic Car Restoration

1. Steph says:

   August 3, 2008 at 4:21 pm

   Hi,

   Does anyone know the first song in this? The folky sounding one?

   Reply
2. charlie777 says:

   August 23, 2009 at 11:09 pm

   Does anyone know the name of the second song that plays when his father sees his new car, the hip hop song???…. i really want to know please help

   Reply

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1. Australia NZ Film Lion Shortlist at Cannes says:

   June 22, 2008 at 2:33 pm

   [...] DDB New Zealand, Auckland – National Lottery Lotto- Classic Car [...]

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