LIVITA for Road Safety

Taisho in Malaysia in 2006 promoted Livita in a road safety campaign, comparing the disastrous effects of alcohol with the benefits of the Vitamin B and Taurine energy drink. “Livita Keeps You Alert” is the message. A hospital bed, artificial leg and wheelchair are associated with the warnings, “Give Coma the Full Stop”, “Don’t Speed Up for a New Pair”, and “This Could Be the Next Automobile You’ll Be Driving”.

Livita Hosptial Bed print advertisement

Livita Artificial Leg print advertisement
Livita Hosptial Bed print advertisement


The LIVITA road safety campaign was developed at DDB International, Kuala Lumpur, by executive creative director/copywriter Roger Pe, and art director Wong Kai Ming.

Filed under: Print, Road safety

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