LIVITA for Road Safety

Taisho in Malaysia in 2006 promoted Livita in a road safety campaign, comparing the disastrous effects of alcohol with the benefits of the Vitamin B and Taurine energy drink. “Livita Keeps You Alert” is the message. A hospital bed, artificial leg and wheelchair are associated with the warnings, “Give Coma the Full Stop”, “Don’t Speed Up for a New Pair”, and “This Could Be the Next Automobile You’ll Be Driving”.

Credits

The LIVITA road safety campaign was developed at DDB International, Kuala Lumpur, by executive creative director/copywriter Roger Pe, and art director Wong Kai Ming.

Neighbouring Posts

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Location (Malaysia).

This entry was posted on Sunday, November 30th, 2008 at 9:30 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.