Lite White Milk – Enjoy Anytime in Australia

Dairy Farmers in Australia has a TV advertising campaign promoting Lite White Milk as the milk to drink in its own right, at any time. The campaign launched as a 30-second TVC on 26 January 2008 (Australia Day) and is supported by 45-second cinema, shopping centre digital signage and in-store POS.

Lite White Pouring

The energetic ad edits together a range of people pouring Lite White, drinking Lite White, and removing the ‘Got Milk’ after effect.

Click on the image below to play the video.


The Lite White Milk ad was developed at BMF, Sydney, by executive creative director Warren Brown, creative director Simon Langley, art director Matt Ryan, copywriter Dennis Koutoulogenis, agency producer Jenny Lee Archer.

Filming was shot by director Michael Gracey via Prodigy Films. Post production was done at Babyfoot Productions.

Lite White Wipe

Music is “Baby”, by PNAU, Australian dance music duo Nick Littlemore and Peter Mayes. Hear more at and