Pfizer in Australia is promoting the breath freshening Listermint with warnings about the social effects of bad breath. On the boxing ring, in church and in the confined spaces of an ambulance, halitosis stifles good will.


Credits
The Listermint campaign was developed at JWT Sydney, by executive creative directors Jay Benjamin and Andy DiLallo, copywriter Jason Ross, art director John Lam, designer Jeffrey Oley, photographer Brock Elbank, retouchers Jason Riddell and Mark Young.




how do i get Listermint in ghana. cause i have bad beath and i think it would be helpful for me. thank you. norman
The first one is great. Actually, their all pretty good but the first one had me thinking, “Which of them knocked out the ref.?”. It took me a minutes to realise SHE did!