Listermint Warnings on Bad Breath

Pfizer in Australia is promoting the breath freshening Listermint with warnings about the social effects of bad breath. On the boxing ring, in church and in the confined spaces of an ambulance, halitosis stifles good will.

Listermint KO in Boxing Ring

Listermint needed in Church

Listermint needed in Ambulance


The Listermint campaign was developed at JWT Sydney, by executive creative directors Jay Benjamin and Andy DiLallo, copywriter Jason Ross, art director John Lam, designer Jeffrey Oley, photographer Brock Elbank, retouchers Jason Riddell and Mark Young.

Filed under: Listerine, Pfizer, Print

Tagged: , ,


  • norman

    how do i get Listermint in ghana. cause i have bad beath and i think it would be helpful for me. thank you. norman

  • The first one is great. Actually, their all pretty good but the first one had me thinking, “Which of them knocked out the ref.?”. It took me a minutes to realise SHE did! 🙂