Yahoo!7 Mail is being promoted in Australia with a pair of offbeat TV ads, Losing Lincoln and Ladyboy. A woman with a ferret talks about the disappointment she felt when a hopeful romance at the veterinary clinic came to nothing. It turned out that Lincoln had tried to email her but couldn’t get through. Her online mailbox was full. “With unlimited storage you’ll never miss an email again”. A man in a yellow jumper receives junk mail titled Busty Brunette Ladyboy (transsexual) just as his wife Maude walks by. Visual clues in the video, the ships in bottles, shelf ornaments and bust of Socrates, suggest Maude has reason to worry. Time to switch to the world’s best free email for award winning spam protection.
Click on the image below to play Losing Lincoln in YouTube
Click on the image below to play Ladyboy in YouTube
The Yahoo!7 Mail campaign was developed at Three Drunk Monkeys, Sydney, Australia, by creative directors/art directors/copywriters Scott Nowell and Justin Drape, creatives Sam Chappell and Nick Morrissey, and agency producer Thea Carone.
Filming was directed by Scott Newell and Justin Drape with production at Radical Media by Johnny Greally.