Lifestyle Ultra Thin Body Painting

Lifestyle Ultra Thin Panty Liners are being promoted in South Africa in a series of print advertisements featuring a combination of body painting and retouching. There’s something about the delivery of this series that makes the reader stop and wonder. Long enough to note the brand but not long enough to work out the connection.

 Lifestyle Ultra Thin ad

 Lifestyle Ultra Thin ad

 Lifestyle Ultra Thin ad


The Ultra Thin campaign was developed at Grey South Africa, by executive creative director Mike Barnwell, copywriter Andrew Moore and art director Gareth Pretorius.

Filed under: Print

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