Lexus in Australia is promoting the third generation LX 570 SUV in a print advertising campaign combining the “3 Cameras – 360 degree” theme with care, comfort and control.
Keep an eye out for dangers with front, rear and side cameras, improving awareness and eliminating surprises.
4-Zone independent climate control manages the environment inside, three independent cameras manage the environment outside.
An unprecedented 3 cameras to spot trouble and state-of-the-art Crawl Control to over come it.
Credits
The Lexus campaign was developed at Saatchi & Saatchi Australia, Sydney, by creative director Steve Back, art director Myles Allpress, copywriter Todd Sheldrick with photographer Alan McFetridge, and retoucher Innes Robins at Electric Art.
Amazing art. And nice idea.
Can’t help but think the art direction was inspired by this: http://www.youtube.com/watch?v=zf13pmfXUjQ
but really well done anyway, it’s relevant and nice.