Lexus LX 570 Cameras in 360 Degree Views

Lexus in Australia is promoting the third generation LX 570 SUV in a print advertising campaign combining the “3 Cameras – 360 degree” theme with care, comfort and control.
Keep an eye out for dangers with front, rear and side cameras, improving awareness and eliminating surprises.

Lexus LX570 Care print advertisement

Lexus LX570 Comfort print advertisement

4-Zone independent climate control manages the environment inside, three independent cameras manage the environment outside.

Lexus LX570 Control print advertisement

An unprecedented 3 cameras to spot trouble and state-of-the-art Crawl Control to over come it.


The Lexus campaign was developed at Saatchi & Saatchi Australia, Sydney, by creative director Steve Back, art director Myles Allpress, copywriter Todd Sheldrick with photographer Alan McFetridge, and retoucher Innes Robins at Electric Art.