Lexus LX 570 Cameras in 360 Degree Views
Lexus in Australia is promoting the third generation LX 570 SUV in a print advertising campaign combining the “3 Cameras – 360 degree” theme with care, comfort and control.
Keep an eye out for dangers with front, rear and side cameras, improving awareness and eliminating surprises.
4-Zone independent climate control manages the environment inside, three independent cameras manage the environment outside.
An unprecedented 3 cameras to spot trouble and state-of-the-art Crawl Control to over come it.
Credits
The Lexus campaign was developed at Saatchi & Saatchi, Sydney, by creative director Steve Back, art director Myles Allpress, copywriter Todd Sheldrick with photographer Alan McFetridge, and retoucher Innes Robins at Electric Art.
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Location 
(Australia).
Posted in Inspiration, Print Press Posters Billboards
(average: 4.00 out of 5)
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(4.92 out of 5)
Amazing art. And nice idea.
Can’t help but think the art direction was inspired by this: http://www.youtube.com/watch?v=zf13pmfXUjQ
but really well done anyway, it’s relevant and nice.