Levi’s Onion Peel

Levi’s present “Onion Peel”, a television commercial for Capital E, jeans designed for men and women.

Actress in Levi's Onion Peel television commercial

A woman appears to be moving backwards out of her fashion clothes and makeup, into jeans, out of the building to meet her lover on the street. As the ad finishes we realise that we’ve seen time reversed.


The Onion Peel ad was developed at Cutwater, San Francisco, by executive creative director Chuck McBride, creative director Marty Senn and agency executive producer Jennifer Golub.

Filming was shot by director Michael Haussman via HSI, Los Angeles, with director of photography Paul Laufer, executive producer Michael McQuhae, and producer Bill Spangler.

Filming was edited by Marco Perez at Mad River Post. VFX was done at The Mill.

Music was produced at Human Worldwide.

Lovers in Levi's Onion Peel television commercial