The Lenovo Thinkpad X300 is presented as heavy on features and light on weight in a TV ad featuring sumo wrestlers in Sydney. Buses full of Sumo wrestlers arrive in the middle of the Sydney CBD. Members of the public watch on with a mixture of intrigue and puzzlement as the wrestlers march through the streets. Finally the sumo squad punch the tarmac, point their hands into the air and take off into the sky in the shape of a plane. Watch out for the little touches – the goldfish in the bowl and the lifting of legs once in flight.
Seeing this for the time you’d be excused for thinking it’s an ad for the Olympics, or an airline, until you get to the final few seconds.
Click on the image below to play the video in YouTube
Lenovo ThinkPad Sumo ad was developed at Ogilvy & Mather, Sydney and Mumbai, by creative director Rod Vallis, copywriter Rajesh Mani, agency producer Porus Khareghat.
Filming was shot by Tina Bull via Luscious International with producer Tim Berriman, executive producer Andrew Morris and director of photography Simon Duggan. Post production was done at Emerald City, Sydney.