Lenovo Castaway Recognition
Lenovo’s face recognition facility is featured in Castaway, a humorous television commercial providing a tie-in to the movie of the same name. A technophile is marooned on a desert island, with hope kept alive by a photograph of his wife and pet dog. When he’s finally rescued he returns to his home, only to find that neither his wife nor his dog recognise him. However he knows that the Lenovo ThinkPad will see through the unwashed and bearded look to recognise him for who he truly is.
Click on the image below to play the video.
The Castaway ad was developed at Ogilvy & Mather, Mumbai by creative directors Amit Akali and Makvika Mehra, and agency producer Porus Khareghat.
Filming in Sydney was shot by Damien Toogood via Luscious International, Sydney, with producer Tim Berriman and executive producer Andrew Morris.
Post production was done at Emerald City, Sydney.