Lenor Fabric Softener is presented as a natural product in this billboard advertising campaign from Germany. Petals and leaves are associated with “Summer Breeze”, “April Dewy”, and “Freshness Protection”.
Credits
The Lenor Fabric Softener Petals campaign was developed for Procter & Gamble International Ops SA at Grey Worldwide, Düsseldorf, by chief creative officer Frank Dopheide, executive creative director Michael Funk, creative director Renate Günther-Greene, copywriter Rainer Königs, art director Maria Corbi, account team director Daniela Hoffmann, account executive Julia Bennemann, agency producer Peter Engel, art buyer Doreen Büchin, with image editing done by Nicole Heese.
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