Latina Kids Pasta Dinnertime Battle is Over

General Mills is promoting Latina Kids Pasta in Australia with a print advertising campaign using children in role playing games. We see a North American Indian, pirate and soldier each surrendering because of food on the table. “The Dinnertime Battle is Over”.

Child playing Indian in Latina print advertisement

Child playing soldier in Latina print advertisement


The Latina Kids Pasta campaign was developed at George Patterson Y&R, Melbourne, by creative director Paul Coulson, art directors Paul Meates and Donna Stevens, copywriter Vanilla Stener, with photographer Paul Torcello.

Filed under: Print

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