General Mills is promoting Latina Kids Pasta in Australia with a print advertising campaign using children in role playing games. We see a North American Indian, pirate and soldier each surrendering because of food on the table. “The Dinnertime Battle is Over”.
The Latina Kids Pasta campaign was developed at George Patterson Y&R, Melbourne, by creative director Paul Coulson, art directors Paul Meates and Donna Stevens, copywriter Vanilla Stener, with photographer Paul Torcello.
(Australia) 
(Average: 4.00 out of 5)
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