Land Rover Defender in the Mountains
Land Rover presents the Defender as the vehicle for mountain tops in a print advertising campaign designed in Chile. An eagle, a bear, cat (Lynx?) and a bighorn sheep each is surprised to discover that there’s life above them.
The Land Rover Defender Mountain campaign was developed at Prolam Y&R, Santiago, by executive creative directors Graham Lang, Guillermo Vega, Tony Sarroca, creative director/copywriter Francisco Cavada and copywriter/art director Carlos Carrasco, account director Chris Hunton, account manager Lucy Harries, planner Angie Ma, global media planner Ed Fall at Mindshare, photographer Josefina Pro, retoucher Raul Pardo.