The National Influenza Strategy Group in New Zealand is encouraging residents to fight influenza with immunisation. The TV advertising campaign uses a humorous Kung Fu fighter attempting to knock back the noxious fumes exuded by the flu-ridden woman of the house.
Influenza can take out anyone, even the fit and healthy. FIGHT INFLUENZA, GET IMMUNIZED. And cover your mouth when you cough…
Click on the image below to play the video in YouTube
The Kung Flu Fighting spot was developed at Insight NZ, Auckland, by executive creative director Gerard Malcolm, creative director/art director Dan Davis, copywriter Jon Coles.
Special effects were developed at 2andahalfd, Auckland, by digital artists Mike Stephenson and Stafford The Wolf Wilson.