Wella’s Koleston hair colouring cream was presented in this award winning print advertisement as the equivalent of lipstick for hair. There are as many variations in hair colour as there are lipstick. The tag line, “The other you”.
The Koleston Hair Lips ad was developed at Leo Burnett Italia, Milan, by creative directors Sergio Rodriguez and Enrico Dorizza, art director Alessandro Padalino, art buyer Monica Moro, with photography produced at Studioros. “Hair Lips” won a Silver Press Lion at Cannes International Advertising Festival in June 2008.