KMart in Australia has created a stir with their latest underwear television campaign. Window washing, reading a magazine, pushing a pram, backpacking, delivery are all done by people dressed in only their underwear, in Martin Street, Sydney CBD. “It’s more fun in your undies”.
Click on the image below to play the video in YouTube
Credits
The KMart Underwear campaign was developed at CumminsNitro, Melbourne, by executive creative director Sean Cummins, creative director/art director/copywriter Fiona Leeming, art directors Julie Spedding and Andrew Doodson, copywriters Angela Harding and Jason English-Rees, agency producer Georgina Toole.
Filming was shot by Richard Bailey via Capitol Productions, Sydney.
(Average: 4.00 out of 5)
Loading ...
Jim Bowser on Travelers Dog: 
Melissa Ballard on Greenpeace Ghost Birds Oil on Canvas: 
dominic on Dannon Oikos: The Best Yogurt Tease: 
Peter on Rugby World in Union: 
Amber on 5 Seeds Not As Sweet As You Think: 
Emery on Bridgestone Performance Balls and Puck: 
Tio on Target Every Colour You Can Dream Of: 
Daniel Rogers on Dannon Oikos: The Best Yogurt Tease: 