Surf Life Saving New Zealand has launched a campaign encouraging swimmers to swim between the flags at the beach. A boy holds a body board designed as a tombstone. We’re shown the red and yellow flags at the beach. “Too many New Zealanders are dying on our beach. Five Kiwis have already drowned swimming outside the flags this summer. Swim between the flags”
The Surf Life Saving campaign was developed at Ogilvy, Auckland, by creative director/art director Basil Christensen, creative director/copywriter Damon OLeary, art director Harry Singh, copywriter Matt Williams, with photography by Pid.