KayaKing Peanuts for Jumbo Elephants
Orang Tua Group is promoting KayaKing Jumbo peanuts in Indonesia with this print advertisement featuring two elephants practicing the Heimlich maneuvre. Not a pretty sight but it gets the message across. “Kacang” is Indonesian for peanuts.
The Elephants ad was developed at Ogilvy & Mather Indonesia by creative group head Leonardus Bramantya, creative director Glenn Alexander, art directors Alfa Aphrodita and Yogi Wiwek, copywriter Glenn Alexander, designer Aldo Khalid, photographer/retoucher Heru Suryoko.