Kama Sutra Dinner is Ready

Gunnar Dafgård in Sweden has been promoting Familjen Dafgård, a line of pre-cooked / dehydrated prepared meals, with “Kama Sutra”, a television advertising campaign featuring the highly valued phrase, “Dinner’s Ready”.

Kama Sutra conversation

Pre Dinner Reading

A young boy discovers his father’s copy of the Kama Sutra. As he tries to engage his father over the contents of the illustrated Indian sex manual, dinner is being cooked in the microwave. Clearly this man is too uncomfortable to talk about sexuality. What’s more, he’s too reserved to even ask his son to put the book away. Instead all is solved by announcing that dinner’s ready (Maten är klar!). Click on the image below to play the video.

After Dinner

The Swedish father finds his son reading the Kama Sutra again after dinner. Click on the image below to play the video.


“Kama Sutra” was developed at Forsman & Bodenfors , Göteborg, Sweden, by account executive Olle Victorin, account supervisor Ann Spennare Bengtsson, art directors Andreas Malm and Staffan Forsman, copywriter Björn Engström, designer Staffan Håkanson, production manager Magnus Kennhed and planner Tobias Nordström, agency producer Lena Gundström.

Filming was directed by Felix Herngren via FLX, Stockholm, with director of photography Viktor Davidsson and producer Ylva Axell.

Postproduction and audio were produced at Morgan Kane. Online editors were Quentin Olszewski & Mark Alan Loso. Post producer was Tess Kjellin. Editor was Anders Helgesson at Thelma/Louise Produktion, Stockholm.

The campaign is online at www.matenarklar.se.

Filed under: Commercials

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