K Lynn 2nd Skin Underwear
K-Lynn Lingerie is promoting the Second Skin range of lingerie in the United Arab Emirates with three print and billboard advertisements featuring nothing but ribbons, and skin. Imagine a bra, panty and string as comfortable to wear as second skin.
The 2nd Skin campaign was developed at JWT Dubai by executive creative director Chafic Haddad, copywriters/art directors Rania Makarem and Sally Tambourgi, account supervisor Celine Zaynoun and photographer Tina Patni.
The campaign won gold for print and outdoor categories at the 2008 Dubai Lynx Awards.