K Lynn 2nd Skin Underwear

K-Lynn Lingerie is promoting the Second Skin range of lingerie in the United Arab Emirates with three print and billboard advertisements featuring nothing but ribbons, and skin. Imagine a bra, panty and string as comfortable to wear as second skin.

K Lynn Bra 2nd Skin

K Lynn Panty 2nd Skin

K Lynn String 2nd Skin


The 2nd Skin campaign was developed at JWT Dubai by executive creative director Chafic Haddad, copywriters/art directors Rania Makarem and Sally Tambourgi, account supervisor Celine Zaynoun and photographer Tina Patni.

The campaign won gold for print and outdoor categories at the 2008 Dubai Lynx Awards.

Filed under: K Lynn, Print

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